We all need a haven. A place away from the real world where you can refresh your soul and remember why you do what you do.
PONTARIVA IS THAT PLACE
A secret surf beach on Portugal’s west coast. Hard to find and protected by those who mysteriously remove the road signs, the track down is long, steep, dusty and pot-holed. Once you’ve started the descent, you’re committed – there are few places to turn and nowhere to stop. Definitely not a journey for the faint-hearted. But the second you arrive, your mind is washed clean. Nothing but waves and space and sky and endless possibilities.
When I set up the company, I wanted to call to mind that magical feeling at the beginning of a project or an idea when possibilities are limitless. Immediately, I thought of Pontariva. Some people have said that the name is not memorable enough but to me it captures the exhilaration and fear, the deep, joyful madness of new beginnings. Of not entirely knowing where you’re going but looking forward to the ride.